Compare the Perfect Feast® gift certificate program with the Butterball® gift check program:
More value for the money: For the same amount of money a customer can get a larger turkey with our program. This is due to the higher retail price of Butterball turkeys, which are almost always the highest priced of the popular brands. Striving to get the most competitive feature prices, retailers will usually feature other brands at the lowest sale prices. The bigger the difference between these sales prices and Butterball prices the greater our value advantage becomes.
For example, if the Butterball turkey is sold at $1.49 in the supermarket (a typical feature price for Butterball), a $15 certificate would only get a 10 lb turkey. In contrast, our $15 certificate could get a 15-19 lb turkey (at average Nov-Dec retail feature prices of $.89-$.99/lb), or even larger if feature prices are lower, as they often are. Even if some of your employees get a Butterball or other expensive turkey, overall our program will still be a far better buy for your money.
Following are other comparisons of our program with Butterball’s:
|Perfect Feast® gift certificates:||Butterball® gift checks:|
|Gift Certificates offered:||•Turkey (whole bird or breast)|
•Choice of Turkey or Ham
|Turkey (any turkey product) or general merchandise (It is a live check)|
|Brands accepted:||Any brand - always||Butterball® only|
|Where accepted:||Any U.S. supermarket||Only supermarkets carrying Butterball®, or anywhere that cashes checks|
|Type of certificate:||Coupon||Check|
|Certificate maximum values:||Any amount $10 to $30||Any amount up to $50|
|Lead time - Credit card orders:||Can ship within 24 hours (often same day)||Can process orders totaling less than $9,999.00 via credit card. Upto 24 hours for processing and ships within 5 business days according to their website|
|Lead time - Orders paid by check:||Can ship within 24 hours (with a phone call)||Must wait several days for check to arrive, then upto 24 hours for processing and ships within 5 business days according to their website|
|Lead time - Orders on credit terms:||Can ship within 24 hours (often same day)||Do not offer credit according to their customers service center;
Can pay by check, or credit card, then 24 hours for processing and ships within 5 business days according to their website
|Credit terms:||Net 30 days (no minimum order size)||Do not offer credit according to their customer service center;
Can pay by check, or credit card
|Tax implications*:||Non taxable;|
May qualify for IRS de minimis exclusion.
|Cash or cash equivalents are taxable as income to the recipient; Cash or cash equivalents Do NOT qualify for IRS de minimis exclusion.
Read IRS article here
|Personalized customer service:||Always gives the personal touch, (Gift certificates are all we do!)||Big corporation (Gift checks a small portion of the business)|